Brand Identity Research
It's when we delved deep did we realize how people think of brands at an unconscious level
How We Do Brand Personality Research
We use a comprehensive range of technologies and tools from the disciplines of neuroscience, experimental psychology, and the cognitive, consumer and decision sciences to help evaluate your brand positioning through using enhanced research methodologies.
For almost a decade Krenium, a brand identity research company, has been at the forefront neuromarketing. We have the ability to analyze and interpret psychophysiological responses to advertising, marketing and communications in conjunction with our virtual lab. We, as a brand research company, measure the body and brain’s responses to stimuli to make recommendations to help you create the most effective and engaging communications.
Brand Positioning Research Methodology
Questions About Your Brand Personality Research
What personality traits does your brand have and how strongly do people unconsciously link these to your brand?
How can your communications change the strength of these associations and attitudes?
Which touchpoints fit well with your brand identity?
Does your brand have mobility or is it stuck in a category, and if so, why?