Choices that consumers make are rarely rational
Krenium understands this extremely well. This helps us see consumer behaviour differently. We scientifically measure feelings and perceptions of consumers so as to help brand managers take the right calls.
Decisions consumers make are mostly unconscious. Factors that go beyond their conscious awareness. To unmask how decision-making actually happens, one needs to go beyond what people say. Our online neuromarketing consumer research tools are founded on System 1 implicit testing, and allow us to quantitatively test anyone, anywhere. We uncover consumer insights that buttresses the effectiveness of the client's marketing dollar.
Most decision making is unconscious
Marketing decisions cannot rely only on just asking people. Through scientific testing methods one can test packaging, ads or messaging. In fact, we measure intuitive responses so our clients make the right choices.
Every consumer believes that he/she makes rational choices. The fact, however, is that these "rational" consumers are swayed by their first meeting/seeing/touching of the brand or product. Everything they do later revolves around finding supports or evidence to corroborate their initial feeling.
How We Go About This
This is where Krenium’s experience and expertise comes in. Our testing platforms are built to manage or even circumvent the causes for irrational decision-making. They are time-tested robust systems built on our three decade-long experience in the area of psychology and behavioral science. Our systems are built to map precisely into ways in which people make their decisions. We use techniques that cajole consumers in taking decisions exactly the way they do in a real situations. Each custom-made project specs dovetail into your research and commercial needs.
Why You Should Do This
In a world of a zillion choices, what consumers think and do in that split second while making a purchase can make all the difference. So sharp and effective consumer insights and input can be highly critical when you develop or design new products, ads and so on.
If earlier methodologies have not helped you make the right decisions then in today's world with the development of psychology and behavioral science you can easily make the right choices. To an extent that you will know exactly the space that you operate in and how your competition is stacked up against you.
Reason 1 – Research has to reflect the processes underlying people’s decisions – that’s where we come in.
Reason 2 – Our research gives more than just yes/no answers, but provides actionable insights on what is working well and what should be improved (and how!).
Reason 3 – Strategically investing in the right kind of research at the right time will save you money and prevent you from making costly mistakes down the line.
What Our Clients Say About Us
Our long-held notions about what consumers truly think about our brands were shaken at the end of the very first project we did with Krenium. They proved us wrong. And, we knew we were right in choosing Krenium as our research partner.
Global Marketing Director
The Himalaya Drug Company
We must admit we had some misgiving, at first, about what Krenium had to say about the pitfalls in the way we were running surveys. They demonstrated to us how they can bridge the gap between what respondents may state in a survey and what they truly think. I wish we had started to work with Krenium earlier.
Consumer & Market Insights Senior Manager
Some of our prized possessions
This will help you take some really rational decisions!