top of page

Implicit Testing Methods by Krenium

For more details on how we can help you with your Implicit Testing, contact us at

Our methods are different from other market research. Our methods are more advanced because we use psychology and state-of-the-art technology to measure reactions. This gives us a better idea of how people feel about your business or product.

We do research that is hard to do. It is very important for us to find out what people really think. We use different methods for this, like looking at their emotions and how fast they answer questions. This helps us make better decisions about what people like and want.

We will use our implicit measurement techniques in conjunction with your study questions. As a result, eye tracking, assessing emotions, and measuring reaction time may be utilized separately or in tandem to provide you with precise insights into consumer perception. Our technologies can be used with any sort of stimulus material and are applicable both online and in the test studio.

Question & Answers

1: What does implicit testing mean?


The goal of implicit testing is to determine subconscious beliefs, automatic preferences, and hidden biases by measuring the amount of time it takes people to categorize items into two categories.


2: What are the advantages of implicit research methods?


1) Observe nonconscious reactions and behaviour


Implicit measures allow us to observe people’s nonconscious reactions and behaviour, such as automatic attitudes or habit behaviour. These responses do not require the effort associated with conscious thinking, and therefore, they offer a more accurate measure.


2) Reveal hidden or unexpected relationships


Implicit measures can reveal hidden or unexpected relationships we would not have otherwise known about – for example, between a person’s attitudes and the way they behave - which explicit measures cannot capture. What people say and do is often very different, and implicit techniques allow us to subtly and unobtrusively explore these discrepancies.

3) Insight into consumer attitudes


Implicit measures give us an insight into consumer attitudes that are hard to discover using explicit methods, such as unconscious preferences (e.g., brand loyalty), values, and emotions related to numerous aspects of brands (e.g., how people feel about the quality of a product). They also identify the specific points where brands or products differ in the minds of consumers.

4) Reduces social bias


Research using implicit measures is less susceptible to ‘social desirability bias’ than explicit methods. Social desirability bias is the tendency to want to present yourself in a favourable light. For example, someone might claim that they enjoy playing football when in fact, they do not, merely because it is socially acceptable.


We at Krenium use a wide range of methods to help your company better understand its customers. With our method, you can learn how people feel about your company at an unconscious level. Contact us now.

bottom of page