How we do it at Krenium
Can you tell which visual components do people pay attention to? We can.
You are constantly barraged with thousands of items when you enter a store. Even if you know exactly what you want, you must sift through hundreds of goods to discover it.
Fortunately, the human brain is a highly efficient, precisely tuned machine that processes a wide range of sensory information to ensure that only significant stimuli reach consciousness.
This has far-reaching implications for consumer behavior in today's world. Brands must ensure that their packaging is able to capture customers' attention amid a sea of competitors. We've developed a number of tests at Krenium that allow us to determine how easily/ quickly items can catch customer attention.
We at Krenium can use these tests to help you make marketing decisions.