Visual Attention:
How we do it at Krenium

You are constantly barraged with thousands of items when you enter a store. Even if you know exactly what you want, you must sift through hundreds of goods to discover it.

 

Fortunately, the human brain is a highly efficient, precisely tuned machine that processes a wide range of sensory information to ensure that only significant stimuli reach consciousness.

 

This has far-reaching implications for consumer behavior in today's world. Brands must ensure that their packaging is able to capture customers' attention amid a sea of competitors. We've developed a number of tests at Krenium that allow us to determine how easily/ quickly items can catch customer attention.

We at Krenium can use these tests to help you make marketing decisions.