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Visual Attention:
How we do it at Krenium

For more details on how we can help you with your Visual Attention, contact us at

Can you tell which visual components do people pay attention to? We can.

You are constantly barraged with thousands of items when you enter a store. Even if you know exactly what you want, you must sift through hundreds of goods to discover it.


Fortunately, the human brain is a highly efficient, precisely tuned machine that processes a wide range of sensory information to ensure that only significant stimuli reach consciousness.


This has far-reaching implications for consumer behavior in today's world. Brands must ensure that their packaging is able to capture customers' attention amid a sea of competitors. We've developed a number of tests at Krenium that allow us to determine how easily/ quickly items can catch customer attention.

We at Krenium can use these tests to help you make marketing decisions.

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