How to Measure Brand Attitude
Krenium helps us in measuring brand impressions and consumer attitudes. We assist you with consumer behavior research and help figure out the consumer's decision making process and why they decide the way they do.
What We Do
We like our partners and clients and everyone at Krenium to be focussed on the results. The right solutions of consumer behavior research will get us there by correctly measuring brand impressions and understanding consumer behavior and attitudes.
Our solutions are focused on measuring purchase intention and how to measure brand impressions and attitudes to get the right results. Understanding the consumer decision-making process and consumer behavior and attitudes allow us to measure key implicit metrics, such as visual saliency/standout and findability, brand and product associations, and attitudes. With a network of partners, we can work with anyone in any part of the world. We go beyond cultures and geographies in measuring purchase intention as the universal language of results resonate with everyone.
Brands naturally have associations with qualities to feelings related to imagery. Krenium’s research on how to measure brand attitude will highlight what a consumer intuitively associates with your brand and your competing brands and help you in understanding the consumer decision making process.
When consumers come across a new product, the impressions they form are strongly driven by their automatic unconscious reactions. Their decision to pick up that product from the shelf or not is dictated by those spontaneous feelings that are generated almost instantly. Whatever they do at the frame in a conscious, deliberate way is just post-facto rationalization.
From amongst the media clutter can any brand get noticed? In this mayhem of distractions, there are creative ways to influence feelings about your brands and products and optimize them by understanding the consumer decision making process.
Every consumer believes that he or she makes rational choices. However, the fact is that these "rational" consumers are swayed by their first meeting/seeing/touching of the brand or product. Everything they do later revolves around finding support or evidence to corroborate their initial feeling.